Say No to Mock Stock
Diversity and Inclusion starts here.
By Kimberley Barreda
There are very few things more important to a disabled person than their equipment. Oxygen, food, medication...
This is where advertising can enable positive change. Say no to mock stock.
A person's disabled equipment is life changing. Images that show actors smiling and posing in cheap hospital chairs or with thrift shop crutches are damaging to disabled people in a profound way.
Normalizing modern adaptive equipment in marketing, while shunning damaging staged stock images will help disabled people in all aspects of life.
Normalizing modern adaptive equipment in marketing, while shunning damaging staged stock images will help disabled people in all aspects of life.
Normalizing modern adaptive equipment in marketing, while shunning damaging, staged stock images will help disabled people in all aspects of life.
They're easy to spot when you can see them side by side.
The first three are actual disabled people in everyday chairs. The last three are mock stock.
Some things to look for include the width of the chair itself. Wheelchairs are like ski boots, the tighter the better. Also note the position of the legs, are they tidy with feet together, or all askew and gangly looking? Same with the arm position. Is it down and natural, or sticking out like chicken wings trying to reach past the high sides and wide chair. And note the seat - wheelchair users ALWAYS have a cushion. High backs make it hard to push as they leave no room for your arms to move, and incorrect foot rest settings create that knock-kneed seating position.
The first three are actual disabled people in everyday chairs. The last three are mock stock.
Some things to look for include the width of the chair itself. Wheelchairs are like ski boots, the tighter the better. Also note the position of the legs, are they tidy with feet together, or all askew and gangly looking? Same with the arm position. Is it down and natural, or sticking out like chicken wings trying to reach past the high sides and wide chair. And note the seat - wheelchair users ALWAYS have a cushion. High backs make it hard to push as they leave no room for your arms to move, and incorrect foot rest settings create that knock-kneed seating position.
